Making a business of your personality.
1/14/2002
Most books on entrepreneurship offer the standard dose of helpful hints and winning strategies for starting your own business. The Startup Garden is different. Instead of launching a business with a great business plan, the author says, shape your enterprise around your own personality and aptitudes. The book includes tools for determining what type of business best fits your ambitions and experience. With that out of the way, The Startup Garden, written in a in a casual, entertaining style, gets down to the practical aspects of creating a business. The book is populated with words of wisdom from successful entrepreneurs.