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    The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model

     
    Why you shouldn't fall in love with your business plan.
    5/12/2003
    The problem with a business model is that one day it stops working: customers change habits; industries dry up; resources become scarce or commoditized. So how often do successful companies change their business plans? Every two to four years, according to the authors. This book outlines a continuous process improvement system to help a company review and tweak its model, starting with ways to get more profit out of existing products and services. There are valuable insights here for CEOs, general managers, and other business leaders.
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