4/1/2000
As volume two in the publisher's ambitious new series on financial management, this step-by-step guide does an admirable job of outlining techniques for creating shareholder value in an area that is too often subject to luck and hapless guesswork. In so doing, the author, who is head of the IT Strategy Group for PricewaterhouseCoopers, demonstrates interactions among computer science, corporate finance and market research. Aimed at financial analysts, technology executives and venture capitalists, the book's quantitative approach - with examples from a number of IT success stories as well as failures, along with charts and graphs - shows readers how to build a technology system that enhances shareholder investment without neglecting other imperatives of the firm.