Since this book's original publication in 1992, much has changed for the international executive. This fourth edition updates managers on current issues, such as operating in emerging markets, social responsibility, anti-globalization, and coping with excess worldwide capacity.
Each chapter begins with a set of cases that relate to the principles being discussed, followed by readings from various publications including the Harvard Business Review. Many new cases have been added, while others, having stood the test of time, are designated "classic." Most cases come from Harvard Business School and London Business School, respectively.
The authors include a list of all the cases and readings to provide quick access to sections of interest.
Christopher Bartlett is the Thomas D. Casserly, Jr. Professor of Business Administration at Harvard Business School. Sumantra Ghoshal, reknowned management guru, died in 2004. Julian Birkinshaw teaches at London Business School.—Cynthia Churchwell
Table of Contents
Part 1 The strategic imperatives
Ch. 1 Expanding abroad: motivations, means, and mentalities
Ch. 2 Managing conflicting demands: global integration, local responsiveness, and worldwide learning
Ch. 3 Developing strategic capabilities: building layers of competitive advantage
Part 2 The organizational challenge
Ch. 4 Developing coordination and control: the organizational challenge
Ch. 5 Creating and leveraging knowledge: the worldwide learning challenge
Ch. 6 Managing across boundaries: the collaborative challenge
Part 3 The managerial implications
Ch. 7 Building multidimensional capabilities: the management challenge
Ch. 8 Preparing for the future: evolution of the transnational