Tupperware

Tupperware lives in the collective memory of most Americans. It has become an enduring symbol of successful and innovative marketing as well as kitsch culture. Alison J. Clarke's Tupperware covers both the social and the business angles. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Clarke details the company's strategies in cultural context and emphasizes the impact of the product and the company on women's lives.