Drawing the line on privacy
10/15/2001
Where do you draw the line between learning about your customers and invading their privacy? Some would argue that any information collection is an invasion. Other customers welcome the chance to receive personalized, targeted service from companies they like. Odds are, there won't be a happy medium for everyone. What you can do is be honest about your business practices, and understandingprivacy.org can help you do it. Aside from links to news, glossaries, and professional associations, this site shows how to assess existing privacy policies and how to write new ones. The library (including white papers, surveys, and testimonials) and resource pages are helpful if you need further reading on specific areas such as child privacy laws, medical privacy, or enforcement policies.