Web Rules: How the Internet is Changing the Way Consumers Make Choices

In Web Rules, Murphy, an editor and columnist for CBS MarketWatch and former correspondent for Bloomberg News, presents a compelling look at the role of the consumer in the Information Age. With the advent of the Internet, Murphy suggests, the new world order of business is characterized by a reversal of the traditional power structure—empowering consumers and small businesses at the expense of larger corporations. He demonstrates how phenomena like expanding real-time interactive media to the masses will transform the economy, entertainment and the media, forcing corporations to follow a new set of rules. Capitalizing on his journalistic experience, Murphy devotes the second half of the book to conversations on the future of the Web and society with leaders from the worlds of business, politics and entertainment including Mike Bloomberg, Jerry Brown and Barry Diller.