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    Whoever Makes the Most Mistakes Wins: Managing Innovation in a Changing Economy

     
    The new corporate goal: Make more mistakes than your competition.
    7/15/2002
    Nothing ventured, nothing gained, seems to be the theme of this book on innovation. The most successful managers and companies are those set up to accept failure as a desirable way to do business, the authors argue. The key is making your mistakes productive. The worst thing you can do is rely on outmoded ideas of success and failure in these times when change kicks at everything we do. Chapters include: "Nothing Fails Like Success," "Managing in the Postfailure Era," and "Samurai Success." This short book (129 pages) is a good antidote to the "win at all costs" school of management.
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