Wired magazine's uncanny leader.
2/9/2004
This is the story of Louis Rossetto, the founder and editor of the breakout magazine, Wired. In the early ‘70s, his goal was to abolish the government. When that didn't work out, he imposed a self-induced exile to Europe for twenty years. Upon his return to the U.S., he plugged into the early ‘90s technology craze and spoke of a future where technology and ubiquitous computers would eliminate every time and distance constraint. All he needed now was a platform. Thus Wired, "the mouthpiece of the digital age," was born. Wolf, a writer and contributing editor at Wired, follows the trajectory of this compelling character from his libertarian youth to the world of European magazine publishing to his role as the digital culture's top tech sensei. Wired was eventually sold to Condé Nast in 1998 for a tidy profit.