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    • COVID-19 Business Impact Center
      COVID-19 Business Impact Center
      Accounting for Product Impact in the Consumer Finance Industry
      24 Nov 2020Working Paper Summaries

      Accounting for Product Impact in the Consumer Finance Industry

      by George Serafeim and Katie Trinh
      A framework and method for measuring and monetizing product impact across industries, applying it to two competitors in the consumer finance space.
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      Author Abstract

      We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates on cardholder access to credit, affordability for merchants, financial health, and recyclability, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas.

      Paper Information

      • Full Working Paper Text
      • Working Paper Publication Date: November 2020
      • HBS Working Paper Number: HBS Working Paper 21-061
      • Faculty Unit(s): Accounting and Management
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      George Serafeim
      George Serafeim
      Charles M. Williams Professor of Business Administration
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