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    Helping Low-Income Families Save More
    15 Feb 2007Research & Ideas

    Helping Low-Income Families Save More

    by Jim Aisner
    Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.
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    • Podcast with: Peter Tufano
    • Interviewer: James Aisner
    • Running Time: 18 min., 55 sec.
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    Peter Tufano
    Peter Tufano
    Visiting Professor of Business Administration
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