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15 Feb 2007Research & Ideas

Helping Low-Income Families Save More

by Jim Aisner

Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.

Podcast with: Peter Tufano
Interviewer: James Aisner
Running Time: 18 min., 55 sec.