Working Knowledge
Business Research for Business Leaders
15 Feb 2007Research & Ideas

Helping Low-Income Families Save More

by Jim Aisner
Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.
  • Podcast with: Peter Tufano
  • Interviewer: James Aisner
  • Running Time: 18 min., 55 sec.
Peter Tufano
Peter Tufano
Visiting Professor of Business Administration
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