- Podcast with: Peter Tufano
- Interviewer: James Aisner
- Running Time: 18 min., 55 sec.
Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.
Sign up for our weekly newsletter
Interested in improving your business? Learn about fresh research and ideas from Harvard
Business School faculty.