- Podcast with: Peter Tufano
- Interviewer: James Aisner
- Running Time: 18 min., 55 sec.
15 Feb 2007Research & Ideas
Helping Low-Income Families Save More
by Jim AisnerMarketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.
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