Leadership Program for Women Targets Subtle Promotion Biases

Despite more women in the corporate work force, they still are underrepresented in executive officer positions. Professor Robin Ely and colleagues propose a new way to think about developing women for leadership.
by Maggie Starvish

For the last quarter century, many fought hard to overcome gender discrimination in the workplace by raising awareness, strengthening antidiscrimination policies, and encouraging more women to enter the corporate world.

At first blush, that work appeared to pay off. After all, as of 2010, women made up 46.7 percent of the US labor force, and filled more than half of management, professional, and related occupations. If the strategy was to get more women in the workplace and let them naturally ascend to positions of upper management, it seemed the pump was well primed.

“Women's progress has really leveled off, and has been stuck for at least 10 years."
—Robin Ely

But even with increasing representation, women still fill less than 15 percent of executive officer positions at Fortune 500 companies and make up just 3.6 percent of CEOs.

The glass ceiling, it seems, moved higher up the organization, but was far from broken.

"Women's progress has really leveled off, and has been stuck for at least 10 years," says Robin J. Ely, the Warren Alpert Professor of Business Administration at Harvard Business School and senior associate dean for Culture and Community.

What went wrong? In their article Taking Gender into Account: Theory and Design for Women's Leadership Development Programs, which appeared in the September 2011 issue of the Academy of Management Learning & Education, Ely and coauthors Herminia Ibarra (INSEAD) and Deborah Kolb (Simmons School of Management) describe how previously identified "second-generation" forms of subtle gender bias have impeded women's progress. These practices and patterns, although unintentional, favor men and create structural career blocks for women.

The paper is believed to be the first to incorporate an understanding of second-generation bias into a new approach to women's leadership development, moving beyond traditional programs developed for men.

"Most leadership development for women is 'add women and stir'—basically, delivering to women what is delivered to men—or 'fix the women,' a strategy of training-up to be 'as good as' men," says Ely. "They don't take the systemic gender biases in organizations into account when educating women about how to move into and exercise leadership."

How People Become Leaders

The paper frames leadership development as "identity work" requiring the person to undertake two tasks: internalizing a leader identity (coming to see oneself and being seen by others as a leader) and developing an elevated sense of purpose.

This article is part of a continuing series on faculty research and teaching commemorating the 50th anniversary of the first women to enter Harvard Business School's two-year MBA program.

Identity work is a process shaped by loops of action and feedback. For example, a person asserts leadership in an area, feedback affirms or disaffirms those actions, which builds or reduces confidence, in turn encouraging or discouraging further actions. "Through this back-and-forth, the would-be leader accumulates experiences that inform his or her sense of self as a leader, as well as feedback about his or her fit for taking up the leader role," according to the paper.

Furthermore, a leader's identity is tied to her or his sense of purpose. Leaders are most effective—both with themselves and with those they lead—when their personal values align with the work they are doing and connect to something that is larger than themselves.

But women doing the sort of identity work it takes to reach top-level positions in companies are often stopped in their tracks by subtle forms of gender bias, which are deeply ingrained in workplace culture and society at large. These biases can interfere with the dual requirements of internalizing a leader identity and developing an elevated sense of purpose.

First-generation biases, such as policies or actions that deliberately discriminate against women in hiring and promotion, have been largely wiped off the books. Second-generation biases, while unintentional, can have the same effect, blocking women from upper management.

Second-generation Bias

For example, women are ascribed to be friendly, emotional, and unselfish, attributes that seem inconsistent with larger societal beliefs about what a leader must be, such as assertive, self-confident, and entrepreneurial (which are traditionally seen as masculine traits.) Furthermore, women who do display those behaviors can be seen as abrasive instead of assertive, arrogant instead of self-confident, and self-promoting instead of entrepreneurial. These perceptions can hold women back.

"We cannot just tell women that if they want to take their place at the top of their organizations, they need to follow the patterns of their male colleagues," says coauthor Kolb.

And without women in high places, younger women lack the role models and mentors to help them succeed. It seems the organization is signaling that being female is a liability, discouraging talented women 

Second-generation gender bias also manifests itself in organizational practices that fail to take women's lives into account, hinder their ability to develop powerful networks, and create excessive performance pressure on women.

A Fresh Approach

The solution offered by traditional leadership development programs for women has been to teach them the established rules so they could be effective players in a masculine culture.

By contrast, Ely, Ibarra, and Kolb propose a new set of principles to drive women's leadership programs (WLPs):

  1. Situate topics and tools in an analysis of second-generation gender bias. Participants receive a nuanced understanding of second-generation bias and how it may impact their own career development and the career development of other women in their firms.
  2. Create a holding environment to support women's identity work. The programs create a safe environment and peer networks that support participants in understanding and shaping who they are and who they can become.
  3. Anchor participants on their leadership purpose. WLPs redirect the participants away from a single-minded focus on career advancement and managing other people's perceptions of them as leaders, and toward identifying larger leadership purposes and the actions they need to undertake to accomplish them.

These programs help participants build skills around networking, negotiation, leading change, and managing career transitions. "We raise women's consciousness about how subtle forms of gender bias can get in their way and in other women's way, while giving them tools for addressing these problems and thus imparting in them a sense of agency," Ely says.

Negotiation And Networking

One important technique women must master to create change in their organizations is negotiation, but research shows that women who negotiate hard for themselves experience backlash, says Ely. "They're evaluated negatively. Oftentimes, it's not that they don't know how to negotiate or don't want to negotiate. It's that they're trying to avoid the negative evaluation that comes along with being a hard negotiator as a woman."

The authors recommend that WLPs use a "shadow negotiation" framework that focuses on strategic "moves and turns" to give women tools to negotiate over potentially controversial issues and decisions.

“We cannot just tell women that if they want to take their place at the top of their organizations, they need to follow the patterns of their male colleagues"
—Deborah Kolb

In this process, the negotiator must come to see her own value and find ways to make it visible, gain from the experience of others in similar circumstances, explore various alternatives to agreement, learn to quickly regain one's footing when challenged, and develop an appreciation for why her request might be resisted.

These negotiations entail skill not only at assessing which options might lead to mutually acceptable agreements but also at enlisting support—women's negotiations often require raising awareness of and pushing back on gendered structures and work practices.

Another way women can gain access to leadership opportunities is through more effective networking. And since there are myriad differences between the way men and women network, and the networks themselves, WLPs must do more than teach traditional networking skills. They should, for example, address the issue of authenticity: women tend to see the sort of networking men do as inauthentic; they feel as if they're using people.

Vital networks can begin to form as soon as WLP participants walk in the door. "You bring senior women together from around the company, and it's the first time they've been in a room with that many women at their level, because they're in all different divisions, different parts of the world…It's powerful…it's something they've really been missing," says Ely. "And a lot of them don't even realize they've been missing it because they've never had it."

In the authors' experience, the networks formed within WLPs carry on well beyond the programs themselves and expand to create mentor relationships that help other women move up the corporate ladder.

When WLP attendees return, they are prepared to "catalyze change" in their companies that will help them and other women advance."

Organizational Accountability

Organizations must also take responsibility for giving equal opportunities to their employees.

"What would help is for organizations to examine some of the assumptions they make about who is an 'ideal worker,' how they judge commitment, and what they look for in leaders," says Kolb. "If work cultures enabled both men and women to have full work and personal lives, it might help to level the playing field."

About the Author

Maggie Starvish is a writer based in Somerville, Massachusetts.
    • Cynthia king vance
    • Advanced strategies LLC
    Excellent article!
    Now to do the hard work of getting these ideas out there and changingu mindsets and behaviors.
    It would be a great hbs alumnae workshop
    • Joe Steele
    • Executive Director, Steele Consulting
    Great article. While I consider myself to be a male ally for women in leadership, I would welcome any additional suggestions about what women may need from men that I may be missing.
    • Kh?rt Williams
    Replace the word "women" with non-white male and you'll see that African American's, Asians and others have to contend with similar"second-generation" biases.
    • David Physick
    • Consultant, Glowinkowski International
    This paragraph, "Most leadership development for women is 'add women and stir'--basically, delivering to women what is delivered to men--or 'fix the women,' a strategy of training-up to be 'as good as' men," says Ely. "They don't take the systemic gender biases in organizations into account when educating women about how to move into and exercise leadership", stopped me in my tracks. There are so many attributes women possess that men necessitate; how much of our prevailing problems is due to too much testosterone? The Financial Times at the height of the banking crisis remarked precisely that. Over 25 years of researching and studying leadership behaviour and the underlying influences on this of personality factors we have measured differences between the genders. See http://www.glowinkowski.com/img/Approach-and-Toolkit/GPI/Impact-of-Gender.pdf for a copy of our research paper.
    In terms of the proven behaviours that deliver and sustain a high performance climate (and let's remember that when the concepts of climate and culture where conceived that the former related more to people than the latter which related to task, so is it any wonder the focus on culture over the past few decades has resulted in an erosion of the focus on people who actually constitute the heart, lungs and brainpower of any business?), the point of origin in terms of personality make-up is different. Sheep-dipping one gender to make it more like the other doesn't work. The development needs to be tailored to help each individual utilise the natural strengths and learn to overcome facets of their personality that get in the way of behaving appropriately for the situation. This, after all, lies at the core of Kurt Lewin's seminal work.
    • Carol Coombes
    • Senior Partner, Cracking Leadership
    We run a leadership programme for women in the UK that has over 10 years experience, and an almost 100% success rate, following the principles of identifying what they individually do best; creating opportunities to evidence and build on this personal knowledge; and positioning them to do more of it, thereby creating a self fulfilling prophecy. We've too long listened to others creating formulae for our success , and by creating our own, based on what we naturally do best, our energy and growth are sustainable. As strong women we bought into the superwoman myth, and became exhausted.. many men of our generation have become alienated ,not understanding their place or even having one, and the damage to both genders of trying to second guess what others want and need of us is a painful way to live..
    • Asha Gunabalan
    • Mgt Consultant, 3rd I Dimensions, Founder
    You raise good points to think about.

    I recently attended the SF Bay Area, an "unconference" for women in math, science, tech fields, brilliantly conceived, put-together, and faciliitated by Kaliya.

    I couldn't believe how empowering it feels to be around supportive, sharing, brilliant women who love knowledge.


    • Iris Newalu
    • Director, www.smith.edu/execed/
    The points you raise resonate strongly with my experience designing and delivering women-focused executive leadership development programs. At Smith, we call it "creating the optimal learning environment that encourages risk-taking." What this means is that when women are surrounded by talented, smart, high-achieving female roles models, peers with whom they can discuss and share experiences with candor, they are inspired to step out of their comfort zones. It's easier for women to reveal their vulnerabilities, feel validated and venture forward. When women experience themselves as valued for the qualities they naturally possess it helps build their confidence as leaders. What I have witnessed in the past 10 years (Smith College has a 35-year history partnering with corporations to develop executive women leaders) of observing the personal and leadership transformation that takes place as women go through our programs is
    that it's quite simple....male dominated environments in executive education are replicas of male dominated workplace cultures. They just don't make the cut when it comes to providing a safe place and holistic experience for women that in your words "support women's identity work".
    • Sheila Dundon
    • President, Priority Leadership Group
    I am launching a new WLP right now and this article could not be more timely. I feel confident that my program is on the right track as itintegrates all of the nuances you describe here. I would appreaciate any additional information you could provide as I continue to develop the curriculum for RISE Leadership Forum.
    • Anonymous
    Earlier in my career I competed effectively with others from the then dominant white Zimbabweans.
    My university educated female classmates and workmates of all races have been able to compete quite well in public services and the private sector.
    It is only the non degreed females that seem to struggle in competition with their non degreed male counterparts.
    Macro level interventions like the BEE in South Africa and the afirmative action taken 30 years ago in Zimbabwe does work in managing the glaring disparities. Legislative driven mimimum female representation at excecutive levels would increase demand for female executives and encourage their development even in male dominated environments.
    • Anonymous
    My greatest supporters have been men and my greatest foes have been men. While the balance would be fine, it is impossible to exist. It seems that the men who don't want women to move up tend to be more toxic than the men who want women to move up are pleasant. The reality is that the men who want women to move up do not have the tools to change the other men's minds. No one does. Women just have to work harder to get the prize and fight harder to get the same salary as men for the same prize.
    • Anonymous
    "The reality is that the men who want women to move up do not have the tools to change the other men's minds."

    Unfortunately that is true. At best, it may be some men who truly respect the leadership of some female leaders.
    • Anonymous
    Being a professional woman in a male's world is tough, especially when the biggest obstacles are other women that enjoy being "The Woman" at the high executive spheres. The second most important obstacle, is the lack of understanding about balance in life, most of high executive women don't have personal life.