Most Popular Articles and Working Papers 2008

Why do female business stars succeed in new jobs better than men? What are the keys to writing a successful business plan? What's the best way to manage a price increase? These topics and more were among the most popular stories and working papers on HBS Working Knowledge in 2008.
by Staff
Here are the 20 most popular stories published by HBS Working Knowledge in 2008, and the five most-read working papers authored by HBS faculty.

Most Popular Articles

1. Creating a Positive Professional Image (2005)
In today's diverse workplace, your actions and motives are constantly under scrutiny. Time to manage your own professional image before others do it for you. An interview with professor Laura Morgan Roberts. 2. The Seven Things That Surprise New CEOs
In the newly released book On Competition, professor Michael E. Porter updates his classic articles on the competitive forces that shape strategy. We excerpt a portion on advice for new CEOs, written with HBS faculty Jay W. Lorsch and Nitin Nohria. 3. Why Don't Managers Think Deeply?
Professor Jim Heskett poses this provacative question to HBS Working Knowledge readers. 4. Steve Jobs and Jeff Bezos meet "Ginger" (2003)
The story behind Dean Kamen's Segway scooter, and his combustive meeting with the kingpins of Apple and Amazon. Excerpt from Code Name Ginger. 5. Updating a Classic: Writing a Great Business Plan
Harvard Business School professor William A. Sahlman's article on how to write a great business plan is a Harvard Business Review classic, and has just been reissued in book form. We asked Sahlman what he would change if he wrote the article, now a decade old, today. 6. Spending on Happiness
Money can't buy you love but it can buy happiness—as long as it's money for someone else. New research by HBS professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your Way Through a Recession
In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality. 8. Financial Crisis Caution Urged by Faculty Panel
Dean Jay Light and a group of Harvard Business School faculty explored the origins and possible outcomes of the U.S. financial crisis at a recent "Turmoil on the Street" panel. 9. Harvard Business School Discusses Future of the MBA
The MBA industry is in turmoil. Many business schools are revisiting their offerings to see if they still have relevance in the 21st century. And HBS is using its centennial year to convene worldwide experts on business education and plot its directions for the next 100 years. 10. Strategy Execution and the Balanced Scorecard
Companies often manage strategy in fits and starts, with strategy execution lost along the way. A new book by Balanced Scorecard creators Robert S. Kaplan and David P. Norton aims to make strategy a continual process. 11. Seven Tips for Managing Price Increases
Consumers get hit with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12. Getting Down to the Business of Creativity
Business leaders must manage and support creativity just as they would any other asset. Harvard Business School professors Teresa Amabile, Mary Tripsas, and Mukti Khaire discuss where creativity comes from, how entrepreneurs use it, and why innovation is often a team sport. 13. Connecting with Consumers Using Deep Metaphors
Consumer needs and desires are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor emeritus Gerald Zaltman and Lindsay Zaltman, authors of Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands
After building a great franchise offering a unique customer experience, Starbucks diluted its brand when it overexpanded and offered too many new products. Harvard Business School professor John Quelch thinks the trouble began when the company went public. 15. The Inner Life of Leaders
"Even when leaders try to hide and disguise their character, their traits are recognizable to others," says HBS professor emeritus Abraham Zaleznik. His new book, Hedgehogs and Foxes: Character, Leadership, and Command in Organizations, explores the internal complexities of people in control. Plus: Book excerpt. 16. Rethinking Retirement Planning
Many of us are relying on defined contribution plans to help fund retirement. But Harvard Business School professor Robert C. Merton believes today's plans are not sustainable. So what's next? A new way to look at the problem. 17. Sharpening Your Skills: Balanced Scorecard in Action
Introduced by Harvard Business School professor Robert Kaplan and colleague David Norton, the Balanced Scorecard has been used by thousands of organizations to align business activities with the strategy. 18. How Female Stars Succeed in New Jobs
Women who are star performers on Wall Street tend to fare better than men after changing jobs. Why? According to HBS professor Boris Groysberg, star women place greater emphasis than men on external business relationships, and conduct better research on potential employers. 19. The Next Marketing Challenge: Selling to 'Simplifiers'
The mass consumption of the 1990s is fast fading in the rearview mirror. Now a growing number of people want to declutter their lives and invest in experiences rather than things. What's a marketer to do, asks professor John Quelch. 20. Billions of Entrepreneurs in China and India
Entrepreneurship in both China and India is rising dramatically and thriving under quite different conditions. HBS professor Tarun Khanna explains what it all means in this Q&A about his new book, Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours. Plus: book excerpt.

Most Popular Working Papers

1. Psychological Influence in Negotiation: An Introduction Long Overdue
This paper attempts to encourage a better dialogue between research on social influence and on negotiation. It provides an overview of the literature on both areas, and identifies opportunities for creating more effective and useful research. By Deepak Malhotra and Max H. Bazerman. 2. Peer Effects and Entrepreneurship
How do your coworkers affect your decision to become an entrepreneur? The vast majority of entrepreneurs launch their new ventures following a period of employment in established organizations. By Ramana Nanda and Jesper B. Sørensen. 3. Communication (and Coordination?) in a Modern, Complex Organization
Coordination, and the communication it implies, is central to the very existence of organizations. Despite their fundamental role in the purpose of organizations, scholars have little understanding of actual interaction patterns in modern, complex, multiunit firms. By Adam M. Kleinbaum, Toby E. Stuart, and Michael L. Tushman. 4. Allocating Marketing Resources
Deciding how to allocate marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix (e.g., television versus the Internet for advertising). With the increasing availability of data and sophistication in methods, it is now possible to more judiciously allocate marketing resources. By Sunil Gupta and Thomas J. Steenburgh. 5. The Future of Social Enterprise
This paper considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. By V. Kasturi Rangan, Herman B. Leonard, and Susan McDonald. HBS Working Knowledge Logo