Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcast
  • Managing the Future of Work Podcast
  • About Us
  • Book
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Podcasts
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    Parents’ Guide to Harvard Business School
    13 Aug 2001Lessons from the Classroom

    Parents’ Guide to Harvard Business School

    by Sean Silverthorne
    Video Presentation: Want a glimpse into the HBS classroom experience? Das Narayandas, associate professor of marketing, introduces the school's teaching methods to students' parents—and provides his own thoughts on business education.
    LinkedIn
    Email
    Parents' Guide to Harvard Business School

    Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine?

    It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of marketing at Harvard Business School. Introducing the HBS experience to students' parents, Narayandas leads a mini-case study of Coca-Cola as it decides whether to deploy a new generation of interactive vending machines.

    Narayandas also discusses the evolution of the modern enterprise, and the origins of the Harvard Business School and its reliance on the case method of teaching. Finally, the parents are introduced to several corporate superstars developed at the Business School.

      Trending
        • 17 Jan 2023
        • In Practice

        8 Trends to Watch in 2023

        • 24 Jan 2023
        • Research & Ideas

        Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

        • 27 Jan 2023
        • Op-Ed

        Have We Lost Sight of Integrity?

        • 25 Jan 2022
        • Research & Ideas

        More Proof That Money Can Buy Happiness (or a Life with Less Stress)

        • 25 Feb 2019
        • Research & Ideas

        How Gender Stereotypes Kill a Woman’s Self-Confidence

    Das Narayandas
    Das Narayandas
    Edsel Bryant Ford Professor of Business Administration
    Senior Associate Dean for HBS Publishing
    Contact
    Send an email
    → More Articles
    Find Related Articles
    • Social Enterprise

    Sign up for our weekly newsletter

    Interested in improving your business? Learn about fresh research and ideas from Harvard Business School faculty.
    ǁ
    Campus Map
    Harvard Business School Working Knowledge
    Baker Library | Bloomberg Center
    Soldiers Field
    Boston, MA 02163
    Email: Editor-in-Chief
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College