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    Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage
    17 Oct 2019Working Paper Summaries

    Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

    by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky
    This paper studies data generated prior to the 2015 Argentine presidential ballotage, when a government propaganda campaign was used to attack the opposition candidate and influence voter preferences. Results show the propaganda was persuasive.
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    Author Abstract

    We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine presidential ballotage. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was part of this campaign and were then asked about their political views. Relative to subjects in the control group, their declared preference for the challenger dropped by 6.5 percentage points. We find no effects of the three types of defenses employed by the challenger (a positive message unrelated to the “ad,” an answer to the accusations in the “ad,” and a counterattack). The propaganda effect is driven by women.

    Paper Information

    • Full Working Paper Text
    • Working Paper Publication Date: September 2019
    • HBS Working Paper Number: HBS Working Paper #20-030
    • Faculty Unit(s): Business, Government and International Economy
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    Rafael M. Di Tella
    Rafael M. Di Tella
    William Ziegler Professor of Business Administration
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    • Argentina

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